Potential Worlds:  
Planetary Memories & Eco-Fictions

Display Typeface‭ ‬&‭ ‬Book Design (ECAL)???
Growing up in the 80's, I imagined a future similar to the apocalyptic scenarios depicted in my childhood movies such as "Star Wars", "Alien", and of course "Back to the Future". It was definitely an analog future.
Being the computer geek that I am, I was consciously trying to get away from that, but still wanted to communicate that raw essence in the typeface.
The typeface I developed is deliberately imperfect and disturbing.
It's bold, it's broken, and the letters are uneven. Achieving a balance between the letters and the texture of the typeface was the main challenge.
The process involved digitizing, cutting, scanning, and integrating the letters while maintaining the bulky, raw letterforms as they were in my sketchbook.

The idea behind the book's cover and layout remained the same. 
For the cover, it seemed that the typeface - with its irregularity - was asking for a different layout. Not left-aligned or centered or any of the other usual ways of presenting it.
Trying to imagine what the "future" way of reading a book will be, I created one big "scrolling" book, so there are no dividers and the content flows from beginning to end, creating a very free layout, but maintaining the uneven yet structured grid that appears in the cover.

Mentored by Marie Lusa



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